Luxury brands are fiercely vying for the coveted spotlight on Amazon. As the e-commerce giant deepens its reach into the high-end market, a tumultuous battle is emerging between established players and up-and-coming contenders. With millions of active shoppers exploring the platform daily, Amazon offers an unparalleled avenue for luxury brands to c
Amazon's High-Stakes Luxury Race: Brands Fight for Top Placement
In the ever-evolving landscape of e-retailing, Amazon has emerged as the undisputed king. However, its dominance is now facing a new challenge: the fierce struggle among luxury brands for prime placement on its platform. As consumers increasingly flock to Amazon for their everyday wants, high-end labels are vying for attention and footprint. This h